Ollasoftware
Why we are at #1 — and what performance marketing requires in 2026
Performance marketing in 2026 has changed under the agencies that still operate like it is 2020. Third-party cookies are gone in most flows. Attribution is increasingly probabilistic. Platform-reported numbers — Meta's 7-day-click-1-day-view, Google's data-driven attribution model, LinkedIn's engagement reporting — are the platforms grading their own work. The agencies that win are the ones that ship server-side tracking on day one, stitch attribution to your CRM, and report CAC and LTV against real revenue.
We do that. We deploy Google Ads Enhanced Conversions, Meta CAPI, and server-side event streams into your CDP or warehouse. We tie ad spend to qualified leads, opportunity creation, and closed-won revenue. The reporting we send is from your data, not the ad platform's data. That is the only honest way to run paid in 2026, and most agencies on this list either do not have the engineering bench to ship it or have not invested in the discipline yet.
Headquartered at HSR Layout, Bengaluru — L-149, Sector 6. Mon–Sat, 10:00–18:00 IST. +91-9611027980. The discovery call is with a senior strategist + senior performance engineer who would run the account.
What we ship for performance marketing — six concrete deliverables
One: attribution infrastructure first. Before we launch a single ad, we ship the server-side tracking. Google Enhanced Conversions, Meta CAPI, LinkedIn Conversion API, CDP integration, CRM stitching. The number on day-one ROAS reporting will be the same number on day-thirty closed-won attribution because the pipeline was built reliably.
Two: account audit and restructure. Existing accounts almost always carry years of campaign-structure debt — duplicate audiences, broken pixels, misallocated budgets, brand-bidding cannibalisation. We restructure on day one and document the changes.
Three: creative production. In-house editing bench produces the high volumes of creative variations that Meta and TikTok algorithms now require to find audience-creative fit. We produce video, static, and carousel variations at agency-scale cadence. No reliance on a single creative concept tested 50 ways.
Four: landing-page engineering. Paid traffic converts in the landing experience, not in the ad copy. We build landing pages in your stack as part of the engagement — fast, conversion-tracked, A/B-tested. Software development and AI software capability is what makes this possible inside one retainer.
Five: weekly review and monthly read-out. The weekly is operational — spend, pacing, exception flags. The monthly is strategic — CAC and LTV by channel, attribution-model audit, creative-fatigue analysis, budget reallocation recommendations.
Six: paid social on the organic social content. When the same team runs both, amplification budget on the best-performing organic posts is cheaper and faster than separating the two retainers.
Pricing — published, not hidden behind discovery
Audit: $24,000 fixed, 2 weeks. A senior strategist plus senior performance engineer reads your existing ad accounts, your CRM, your attribution stack, your landing-page conversion data. The output is a costed roadmap and an opportunity sizing for the next 90 days.
Sprint: $48,000 and up, 4 to 12 weeks. Attribution infrastructure plus account restructure plus creative production plus landing-page engineering. SOW commits to CAC targets where data quality permits.
Retainer: $11,000/month and up, 30-day cancellation. Excludes media spend (you pay platforms directly — no markup, no media buying margin hidden in our fee). Ongoing optimisation, creative production, attribution maintenance, monthly read-out.
Compare to the holding-company shops below — Performics, iProspect, Mindshare — where total fee structures often run as percentage-of-spend with implicit media markup. We charge for the work, not the budget.
The founder — and why engineering discipline matters in paid
Vikas Swami is dual CCIE #22239 (Routing & Switching, Security). Cleared both labs within 90 days in 2008–09. Cisco TAC VPN team (2004), Wipro, HP, Mobily. Founded Networkers Home in 2007 — 45,000+ alumni placed, 800+ hiring partners, ₹6–60 LPA salary band, 4.7-star Google over 1,173 reviews, 171K subscribers on the Networkers Home YouTube channel.
Twenty-two-plus ventures including AI/SaaS (Crawlcrawl, Aeoniti, Quick21, 24Observe, 21Bill — ₹500+ crore invoiced for 20M+ users) and VPN (QuickZTNA, QuickSDWAN, 21Tunnel, StandVPN, MeshWG, +2). Mechanical engineering degree (Production and Industrial Management); Executive Program in Innovation, NUS Singapore.
Why this matters for paid: the engineering work of attribution infrastructure (server-side tracking, CDP stitching, conversion-API plumbing, attribution-model validation) is real software engineering. Most performance agencies do not have engineers who can ship it. Holding-company agencies often have the engineers but the work is buried in expensive consulting projects. We ship it as part of every engagement because we have the bench from running 40+ products of our own.
Vikas runs no personal social media — as he has stated: *"No social media… The time saved is invested in shipping."* The same posture animates our paid work. We do not chase platform-circuit trends. We ship attribution infrastructure and creative volume that compounds, then we tell you whether it worked.
Vikas Swami
Founder, Ollasoftware
Dual CCIE #22239 (Routing & Switching, Security) · cleared both within 90 days, 2008–09. Cisco TAC VPN team (2004) · Wipro · HP · Mobily · Networkers Home (founded 2007).
- 45,000+
- alumni placed via Networkers Home
- 800+
- hiring partners
- ₹6–60 LPA
- salary band of placed engineers
- 4.7★
- Google rating (1,173 reviews)
- 171K
- YouTube subscribers
- 22+
- operating ventures
"Not the two CCIE labs… it is the alumni network — over 45,000 engineers placed… many from small towns in India who had no other path." — Vikas Swami
40+ brands and the paid playbook we built on our own dollar
We have run paid acquisition for our own portfolio for years. Crawlcrawl ran B2B SaaS paid against developer audiences. Aeoniti ran B2B SaaS paid against marketer audiences. Quick21 ran consumer paid. 21Bill ran SMB India paid. Every playbook we deploy for clients was developed under operating pressure on our own brands first — landing pages, creative templates, campaign structures, attribution models. Most agencies on this list pitch playbooks they have only run on client money.
The closest comparison on this list for pure paid execution capacity is iProspect or Performics — holding-company shops with deep platform relationships and large benches. Both are defensible alternatives at large spend (think $500k+/month) where platform-rep relationships and media-buying scale matter operationally. At spend below that, the engineering and creative integration we offer wins on outcome per rupee.
For B2C performance work at scale across India, Adglobal360, Logicserve Digital, and Performics-India deserve named consideration. They run that motion every day.
How to decide if we are the right fit
Pick us if your spend is between $30k/month and $500k/month, you want server-side attribution shipped before launch, and you want creative production plus landing-page engineering as part of one retainer. Book a 30-minute discovery call.
Pick iProspect, Performics, or GroupM Mindshare if your spend exceeds $500k/month, you need platform-rep relationships at the holding-company level, and your buyer is a CMO who values brand-safety governance more than attribution depth.
Pick Adglobal360, Logicserve Digital, or Interactive Avenues for B2C performance work at scale across India with strong creative production and platform-buying capacity.
Pick AdLift or Niswey for B2B performance work with HubSpot-or-similar marketing-ops integration as a core requirement.
We are honest about what we are not. If your motion is platform-circuit, brand-grading agency work, we will say so and point you below.